Question

db 2
january 19 - january 26
must post first.
great discussions last week, keep up the thoughtful discussions!
this week we will discuss the evolution of advertising (ch. 3) and the social and regulatory aspects of advertising and promotion.
please respond to the following:

1. there are several significant eras to the evolution of adverting in the united states. in your opinion what was the most significant era regarding advertising? also, provide at least two factors supporting your choice.
2. during the depression era (1929 - 1941) advertising was seen as evil and a contributor to the cause of the great depression, after all advertiser told consumer to buy and they did. now fast - forward to today, could advertising be partially to blame for an economic slow down or a recession, why or why not?
3. in your opinion what is the main benefit advertising provides to us as consumers?

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Explanation:

Answer:

1. The most significant era is the Creative Revolution (1960s-1970s). Factors: Shift from product-focused to emotion-driven storytelling; rise of iconic ad agencies and campaigns that redefined brand identity.
2. No, advertising is not partially to blame for modern economic slowdowns/recessions. Recessions stem from systemic issues like market bubbles, policy failures, or supply shocks, while advertising only drives demand for available goods, not overconsumption at a systemic level.
3. The main benefit is reducing information asymmetry: it informs consumers about product features, pricing, and alternatives, enabling them to make more informed purchasing decisions.