Question

1. explain how email advertising knows to target specific internet users.

○ advertising companies pay a third party to scan emails for keywords. these keywords prompt the company to send emails based on the data pulled.
○ a user must give their email address when they make a purchase online. their address goes into a database of previous purchases.
○ because advertising companies use cookies, a user unknowingly agrees to accept emails when they click on certain web links.
○ advertising companies use bots to scan user browsers for keywords that match their products. then they use a computers ip address to send emails to the computer user.

Explanation:

The correct option describes a common method where users provide their email during online purchases, which is stored in a database. Advertisers then use this database to target users with relevant email ads based on their purchase history, a standard targeted email advertising practice. The other options describe less typical or less direct targeting methods for email advertising.

Answer:

A. A user must give their email address when they make a purchase online. Their address goes into a database of previous purchases.