Question

guided notes: using marketing info to
make a plan (1.04)
what’s the difference?
strategy vs. tactic
strategy = a general __ of action to achieve a __.
example:
goal is to get more business from ____.
strategy: add a __ menu to increase sales to young __
in the area
tactics = __, , __ steps to achieve a goal.
triple s stands for:
s = ____
s = ____
s = ____
tactics are the specific actions used to carry out a ____.
mass vs. target marketing
mass marketing = marketing to ____ at the same time.
target marketing = marketing to a specific ____ of customers.
businesses use target marketing so they can better meet customer ____ and
wants.

Explanation:

Strategy vs. Tactic Section

• Strategy: A general plan of action to achieve a goal.
• Example: Goal is to get more business from families. Strategy: Add a kids’ menu to increase sales to young children in the area.
• Tactics: Small, Specific, Short - term steps to achieve a goal.
• Triple S:
• \( S=\text{Small} \)
• \( S=\text{Specific} \)
• \( S=\text{Short - term} \)
• Tactics are the specific actions used to carry out a strategy.

Mass vs. Target Marketing Section

• Mass Marketing: Marketing to everyone at the same time.
• Target Marketing: Marketing to a specific group of customers.
• Businesses use target marketing so they can better meet customer needs and wants.

(Note: For fill - in - the - blank style questions like these, the answers are based on standard marketing concepts. For example, the definition of strategy in marketing emphasizes a general plan to reach a goal, tactics are the specific, small, short - term actions, mass marketing is broad - based, and target marketing focuses on a specific customer group to meet their needs.)

Answer:

Strategy vs. Tactic Section

• Strategy: A general plan of action to achieve a goal.
• Example: Goal is to get more business from families. Strategy: Add a kids’ menu to increase sales to young children in the area.
• Tactics: Small, Specific, Short - term steps to achieve a goal.
• Triple S:
• \( S=\text{Small} \)
• \( S=\text{Specific} \)
• \( S=\text{Short - term} \)
• Tactics are the specific actions used to carry out a strategy.

Mass vs. Target Marketing Section

• Mass Marketing: Marketing to everyone at the same time.
• Target Marketing: Marketing to a specific group of customers.
• Businesses use target marketing so they can better meet customer needs and wants.

(Note: For fill - in - the - blank style questions like these, the answers are based on standard marketing concepts. For example, the definition of strategy in marketing emphasizes a general plan to reach a goal, tactics are the specific, small, short - term actions, mass marketing is broad - based, and target marketing focuses on a specific customer group to meet their needs.)