Question

identify cause and effect according to the substitution effect, what are consumers likely to do if the price of the leading brand of orange juice increases?

Explanation:

The substitution effect describes how consumers react to a price increase of a good by switching to relatively cheaper substitute products that satisfy the same need. In this case, the leading orange juice brand's price rise makes other orange juice brands (or alternative fruit juices) more attractive and cost-effective.

Answer:

Consumers are likely to substitute the leading brand of orange juice with a cheaper alternative (such as a lower-priced orange juice brand or a different type of fruit juice) that serves as a replacement for the now more expensive product.