Question

it is important to consider an authors credentials when evaluating whether or not a source might be useful. based on their credentials, which of the following authors are likely to be authoritative sources for a project on persuasive advertisement techniques? authoritative drag appropriate answer(s) here gregory ciotti, a marketing strategist and guest writer on marketing strategies for entrepreneur magazine dr. craig chamberlain, phd in molecular biology simon brown, a college student majoring in marketing not authoritative drag appropriate answer(s) here

Explanation:

For a project on persuasive advertisement techniques, an expert in the field of marketing is more likely to be an authoritative source. Gregory Ciotti, as a marketing strategist and guest - writer on marketing strategies, has relevant expertise. A college student majoring in marketing may have some knowledge but lacks the professional experience and recognition of an established professional. A PhD in molecular biology has expertise in a completely different scientific field and is not relevant to marketing and advertisement techniques.

Answer:

Authoritative: Gregory Ciotti, a marketing strategist and guest writer on marketing strategies for Entrepreneur magazine
Not authoritative: Dr. Craig Chamberlain, PhD in molecular biology; Simon Brown, a college student majoring in marketing