Question

matching list
match each advertisement type to its respective description.
a. bumper ads
b. skippable video ads
c. non-skippable ads
d. watch feed ads
e. overlay ads

advertisements that appear at the beginning of videos that users can skip after five seconds
advertisements of any length at the beginning of videos that users cannot skip
advertisements that are short and non-skippable
advertisements that appear in the list of results when users search for something
advertisements that appear over the video content that a user is watching

Explanation:

Match each ad type to its defining trait based on digital advertising definitions:

1. Bumper ads are short, non-skippable video ads.
2. Skippable video ads let users skip after 5 seconds.
3. Non-skippable video ads cannot be skipped, regardless of length.
4. Watch feed ads appear in search/result lists.
5. Overlay ads appear over the video being watched.

Answer:

a. bumper ads → advertisements that are short and non-skippable
b. skippable video ads → advertisements that appear at the beginning of videos that users can skip after five seconds
c. non-skippable ads → advertisements of any length at the beginning of videos that users cannot skip
d. watch feed ads → advertisements that appear in the list of results when users search for something
e. overlay ads → advertisements that appear over the video content that a user is watching