Question

multiple choice question
the systematic coding and objective recording of data, guided by a particular rationale, is referred to as ______.
○ visual sociology
○ content analysis
○ qualitative research
○ secondary analysis

Explanation:

• Visual sociology focuses on visual data, not systematic coding of general data.
• Content analysis is defined as the systematic, objective coding and recording of data based on a defined rationale.
• Qualitative research is a broad category of research methods, not the specific process described.
• Secondary analysis uses existing collected data, not the systematic coding/recording of new data.

Answer:

B. content analysis