Question

multiple select question
select all that apply
from the following list, select all of the major challenges associated with professional selling.
personal selling does not usually show a good return on investment.
personal selling can lead to inconsistent messaging.
personal selling requires tenacity; for most products, one sales call will not result directly in a
personal selling is expensive.
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Explanation:

• Personal selling often has a strong ROI when executed well, so the first option is incorrect.
• Inconsistent messaging occurs because individual salespeople may deliver brand/product information differently.
• Sales typically require multiple interactions, so tenacity is a necessary trait, making this a key challenge.
• Personal selling is costly due to expenses like salesperson salaries, travel, and training.

Answer:

B. Personal selling can lead to inconsistent messaging.
C. Personal selling requires tenacity; for most products, one sales call will not result directly in a sale.
D. Personal selling is expensive.