QUESTION IMAGE
Question
permanent patrons
by phil jones
- how is source #1 structured to achieve a specific purpose?
a it uses a chronological structure to show how customer service has changed over time.
b it uses a cause-and-effect structure to explain how poor customer service can lead to business losses and worker stress.
c it uses a problem-solution structure to show how companies can improve customer service through training programs.
d it uses a compare-and-contrast structure to show the differences between online and in-person customer service.
in the world of customer service, complaints hold value to the customer. they come in all varieties, and some complaints are tough to deal with and might even be rude. the angry customer, however, will become a faithful patron for years to come.
- customer service has to do with how people are treated. organizations pride themselves on how they treat their customers, and they go to great lengths to do so. for instance, what happens when people get a wrong order in a restaurant or fast food stop? if someone complains, there has to be a resolution to make the customer happy. often, companies will tend to the customer immediately to remedy the situation. they know that if customers feel valued and looked after, they are more likely to come back for more. they will go back to that place again if they are happy.
- when customers are loyal to a company, they will recommend that company to others. this in turn helps that business grow their customer base without doing anything or spending any money on marketing to gain new audiences. imagine gaining a happy customer who remains a client for decades just because they are treated to that product.
The text first describes the negative outcomes of poor customer service (angry customers leaving), then presents solutions like proper staff training, resolving issues quickly, and the positive results of good service (loyal customers, referrals). This follows a problem-solution structure focused on improving customer service.
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C. It uses a problem-solution structure to show how companies can improve customer service through training programs.