Question

question 12 (1 point)
the principle objective of a market - oriented mission statement is to:
satisfy basic partnership needs
satisfy basic stockholder needs
satisfy basic customer needs
satisfy basic supplier needs

Explanation:

A market - oriented mission statement focuses on the customers as the core of the market. The main goal of such a mission statement is to address the needs of the customers because in a market - oriented approach, the business aims to serve the customers to be successful. Partnership, stockholder, and supplier needs are not the primary focus of a market - oriented mission statement.

Answer:

C. Satisfy basic customer needs