Question

question 12
5 points
amazons strategy is ______.

• customer orientation (selected)
• operational efficiency
• differentiation
• innovation

clear selection

Explanation:

Amazon's core strategy centers around prioritizing customer needs, from personalized recommendations to fast shipping and customer-centric policies, which defines customer orientation. While it uses operational efficiency, differentiation, and innovation as tools, its overarching strategic focus is customer-centric.

Answer:

A. customer orientation