Question

question 14 global marketers use social media not only for understanding customers but also to build their brands as they expand internationally. a true b false question 15 franchising is a form of exporting. a true b false

Explanation:

For Question 14, social media is a valuable tool for global marketers to understand customers and build brands during international expansion. For Question 15, franchising is a different business - expansion model from exporting as it involves licensing the right to use a business model and brand, not just sending goods abroad.

Answer:

Question 14: A. True
Question 15: B. False