Question

question 23
which of the following could an online travel agency do to impact the \evaluation of alternatives\ step of the consumer buying process?
provide price comparisons on flight and booking information
show customer reviews from trips and flights
allow customers to describe their travel experiences on the website
use banner ads as a form of advertisement

Explanation:

During the evaluation of alternatives step in the consumer - buying process, consumers compare different options. Price comparisons on flight and booking information help consumers assess cost - effectiveness. Customer reviews from trips and flights provide insights into the quality and experiences of others, aiding in the comparison. Allowing customers to describe their travel experiences also contributes to the information available for comparison. Banner ads are more about general promotion rather than directly aiding in the evaluation of alternatives.

Answer:

A. Provide price comparisons on flight and booking information
B. Show customer reviews from trips and flights
C. Allow customers to describe their travel experiences on the website