Question

a shopper buys a brand - name allergy medication because its what she is used to buying and she has had good results with it in the past. she makes the purchase even though she sees a cheaper generic version with the same formulation of ingredients and recently watched a tv story about how generics are just as good as the brand - name products they replace. identify the biases the shopper is falling victim to. bias(es) drag appropriate answer(s) here ignoring evidence taking mental shortcuts accepting after - the - fact explanations seeing causal relationships that do not exist drag appropriate answer(s) here not bias(es)

Explanation:

• Ignoring evidence: The shopper ignores the TV evidence that generics are equivalent, plus the cheaper generic with identical ingredients, sticking to her usual brand.
• Taking mental shortcuts: She relies on her past habit instead of evaluating the new information, using a mental shortcut (familiarity) to make the purchase.
• The other two options do not apply: There is no after-the-fact explanation being accepted, and she is not inventing false causal relationships.

Answer:

Bias(es):

ignoring evidence, taking mental shortcuts

Not Bias(es):

accepting after-the-fact explanations, seeing causal relationships that do not exist