Question

test content
page 15 of 50
question 15
2 points
simplicity of conducting the study is to ____ as ability to test large numbers of participants is to ____.
experiments; surveys
archival research; surveys
case studies: naturalistic observation
archival research; naturalistic observation
clear selection

Explanation:

To solve this, we analyze each research method's characteristics:

• Archival research uses existing records, making it simple to conduct (no new data collection). Surveys can efficiently reach large numbers of participants (e.g., online surveys, questionnaires).
• Experiments involve controlled conditions, not simplicity in conduct. Case studies focus on in - depth analysis of a single case, not simplicity. Naturalistic observation studies behavior in natural settings and isn't good for testing large numbers. So the correct pair is archival research (for simplicity of conducting) and surveys (for ability to test large numbers).

Answer:

B. archival research; surveys