Question

want
a.
an unfulfilled desire
b.
anything you require to live
c.
the process by which consumers collect information and choose among
alternatives
the reason to buy based on loyalty
a.
patronage motives
b.
personal identity
c.
personality

Explanation:

For the first question, a "want" is defined as an unfulfilled desire for something that is not a basic necessity. Option B describes a need, and Option C describes consumer decision-making.
For the second question, patronage motives refer to the reasons consumers choose a specific brand or business based on loyalty, which matches the given definition. The other options do not relate to loyalty-based purchasing reasons.

Answer:

1. A. an unfulfilled desire
2. A. patronage motives