Question

want
an unfulfilled desire
anything you require to live
the process by which consumers collect information and choose among alternatives
the reason to buy based on loyalty
patronage motives
personal identity
personality

Explanation:

1. For the term "want": In business/consumer context, a want is a desire that is not essential for basic survival, meaning it is an unfulfilled desire. Needs are the things required to live, while the other option describes consumer decision-making process, which is unrelated.
2. For "the reason to buy based on loyalty": Patronage motives refer to the reasons consumers choose a specific brand or business repeatedly, often driven by loyalty. Personal identity and personality relate to self-perception, not loyalty-based purchasing reasons.

Answer:

For "want": an unfulfilled desire
For "the reason to buy based on loyalty": patronage motives