Question

what characteristic is a part of the marketing concept? select one: a. avoidance of risk b. emphasis on efficient production c. a consumer orientation d. limitless markets

Explanation:

The marketing concept focuses on understanding and meeting consumer needs. A consumer - orientation is central as it aims to create value for customers to drive sales and build long - term relationships. Avoidance of risk is more of a finance or general business strategy aspect. Emphasis on efficient production is part of the production concept. Limitless markets is not a characteristic of the marketing concept.

Answer:

C. a consumer orientation