Question

1. when promoting the features of your product or service, it is important to ____.

○ avoid using specific modifiers
○ make as many positive claims as possible
○ make promises that will affect the audience
○ back up your assertions with specific references

Explanation:

In product/service promotion, using specific references to support claims builds credibility with the audience. Avoiding specific modifiers (A) reduces clarity, overloading with unsubstantiated positive claims (B) can seem untrustworthy, and making unfulfillable promises (C) harms reputation. Specific proof for assertions is the most effective and ethical practice.

Answer:

D. back up your assertions with specific references