Question

which of the following is one of the macro strategies for developing customer value through effective branding and positioning?

○ communication excellence
○ supply excellence
○ product excellence
○ advertising excellence

Explanation:

The macro strategies for developing customer value through effective branding and positioning include product excellence (focusing on developing and delivering high - quality products), customer excellence, and operational excellence. Communication excellence, supply excellence, and advertising excellence are not among the recognized macro strategies for this purpose.

Answer:

Product excellence