Question

which of these is one of the most important reasons that companies need to periodically revisit their mission statements? a. along with its ethical principles, the mission statement is the bedrock on which a company is based, and revisiting the statement every year or so ensures that the company never veers from its mission. b. in todays dynamic markets, companies need to change strategic direction frequently—as quickly as every few months in some industries. c. societys expectations regarding language change, and some mission statements may need to be reworked to avoid insensitive language. d. reminding themselves of their long - term purpose can prevent them from reacting and guide them to act according to plan. e. the mission statement establishes the strengths, weakness, opportunities, and threats facing the firm.

Explanation:

• Option A: Revisiting yearly to "never veer" is inaccurate as missions can evolve, so A is wrong.
• Option B: Changing strategic direction frequently is not the main reason for revisiting mission (mission is long - term, strategy can adjust, but mission revision is about long - term purpose alignment), so B is wrong.
• Option C: Language sensitivity is not a primary reason for periodic mission statement review, so C is wrong.
• Option D: A mission statement defines a company's long - term purpose. Revisiting it reminds the company of this purpose, helping it act according to plan instead of reacting impulsively. This is a key reason for periodic review.
• Option E: A SWOT analysis (not the mission statement) identifies strengths, weaknesses, opportunities, and threats, so E is wrong.

Answer:

D. Reminding themselves of their long - term purpose can prevent them from reacting and guide them to act according to plan.