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Question
why might a company use limited time offers and countdown timers in their marketing strategies? * 1 point
to help customers make more rational financial decisions
to demonstrate the companys commitment to fair pricing
to provide customers with accurate information about product availability
to exploit fomo and create artificial urgency that leads to impulsive purchases
Limited - time offers and countdown timers play on the fear of missing out (FOMO). They create a sense of urgency, prompting customers to make quick, impulsive buying decisions rather than rational long - term financial ones. It's not mainly about fair pricing, accurate product availability info, or helping rational decisions.
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To exploit FOMO and create artificial urgency that leads to impulsive purchases