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Question
if you were an almond farmer and expected the price of almonds to double next month, what should you do with the crop you just harvested?
store goods now; sell more in future
raise prices now
set price according to law of demand
put more goods in market now
To maximize profit, if you expect almond prices to double next month, you should withhold current supply and sell when prices are higher. Raising prices now would likely lead to unsold stock, as current market prices are lower. Following the law of demand doesn't address the future price expectation, and selling more now would mean missing out on higher future revenue.
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Store goods now; sell more in future