Question

identify if the example is describing a horizontal merger, vertical merger or conglomerate. example type of expansion unilever owns industries in personal care, food, home cleaning, and frozen desserts choose your answer. in 2019 disney acquired 21st century fox giving disney more movies, shows and streaming choose your answer. pepsico bought its largest bottlers, giving them control over the bottling and distribution choose your answer. kfc buys churchs chicken reducing kfcs competition, increasing market share and expanding their customer reach. choose your answer. funeral home buys a cemetery and floral shop reducing its reliance on outside resources choose your answer. first national bank buys third national bank reducing competition, increasing customer base and branches choose your answer.

Explanation:

1. Unilever: Conglomerate as it operates in diverse, non - related industries.
2. Disney - 21st Century Fox: Horizontal merger as they are in the same media and entertainment industry.
3. PepsiCo - bottlers: Vertical merger as it involves different stages of the production - distribution chain.
4. KFC - Church's Chicken: Horizontal merger as they are both in the fast - food chicken industry.
5. Funeral home - cemetery and floral shop: Vertical merger as they are related to different aspects of the funeral service process.
6. First National Bank - Third National Bank: Horizontal merger as they are both in the banking industry.

Answer:

1. Conglomerate
2. Horizontal merger
3. Vertical merger
4. Horizontal merger
5. Vertical merger
6. Horizontal merger