Question

as an international segmentation base, regional segmentation is used when a firm wants to
multiple choice
pay less attention to regional customs and culture.
target the preferences of a segment within one country.
capitalize on the similarity in needs and wants extends across only the region.
completely localize its marketing mix.
identify a group of consumers with common needs that spans the entire globe.

Explanation:

Regional segmentation in international marketing aims to identify and target consumers with similar needs and wants within a specific region. It capitalizes on regional similarities rather than ignoring regional customs, targeting within - country segments, completely localizing, or targeting globally.

Answer:

C. capitalize on the similarity in needs and wants extends across only the region.