Question

1. a market research firm needs to collect data on viewer preferences for local news programming in buffalo. which method of data collection is most appropriate? 1) census 2) observation 3) survey 4) controlled experiment justify your response:

Explanation:

To determine viewer preferences for local news programming in Buffalo, a survey is most appropriate. A census would be too time - consuming and resource - intensive as it aims to collect data from an entire population. Observation can't directly reveal people's preferences (it can only show their viewing behavior, not what they like). A controlled experiment is not suitable here as we can't control variables related to viewer preferences in a lab - like setting. A survey, on the other hand, can be designed to ask viewers directly about their preferences for local news programming, allowing us to gather the needed data efficiently.

Answer:

1. survey