QUESTION IMAGE
Question
market segments
a.
groups of similar consumers within a larger market are known
b.
a group of consumers that a business wants to appeal to
c.
the relationship between price and quantity demanded
channel distribution
a.
made up of all the businesses involved in completing marketing activities as products move from the producer to consumer
b.
relationship between price and quantity supplied
c.
individual view of the worth of a product or service
For Market Segments: This term refers to dividing a broad market into smaller groups of consumers with similar characteristics. Option A matches this definition, while Option B describes a target market, and Option C describes the law of demand.
For Channel Distribution: This refers to the network of businesses involved in getting a product from the producer to the end consumer. Option A matches this definition, while Option B describes the law of supply, and Option C describes perceived value.
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Market Segments: A. Groups of similar consumers within a larger market are known
Channel Distribution: A. made up of all the businesses involved in completing marketing activities as products move from the producer to consumer