marketing cluster exam
85. which of the following is not a reason to use contraction as a product mix strategy?
a. to avoid conflict with another product in the product mix
b. to make room for other products
c. to protect the company from a legal liability
d. to attract a new target market
86. product bundling is an effective method to sell goods and services because it
a. provides new products with better exposure than advertising.
b. allows businesses to sell unrelated items at the same time.
c. creates a sense of value for the customer.
d. encourages customers to comparison shop.
87. colors, logos, and images are all elements that make up a companys
a. distributor brand.
b. brand values.
c. brand promise.
d. brand identity.
88. which of the following best describes the relationship of promotion and marketing?
a. interrelated
b. subsidiary
c. dependent
d. one to one
89. when a business sets up a facebook account to communicate with its existing and potential customers, what technological tool is it using?
a. just - in - time marketing
b. broadcast media
c. social networking
d. affiliate advertising
90. the main reason that a sportswear retailer decided to use direct - mail promotion was because it would reach the stores
a. current customers.
b. target market.
c. former employees.
d. local competitors.
91. alexandria has been using look - so - good cosmetics for several years and would not consider changing brands. in fact, alexandria likes the cosmetics so much that she has become an advocate for the cosmetic company. she tells everyone about the features and benefits of look - so - good products, and encourages them to try the cosmetics. what type of word - of - mouth marketing is alexandria using?
a. shill marketing
b. mobile marketing
c. organic marketing
d. virtual marketing
92. an athletic facility purchases a sports equipment distributors directory for direct advertising purposes. the purchased information is often called a(n) ______ list.
a. internal - brokerage
b. compiled
c. house
d. mail - response

Question

Accepted Answer

### Question 85 (assuming the first question is 85, as the image starts with "85")
# Brief Explanations:
Product contraction (or product line contraction) in a product mix strategy is used for reasons like avoiding conflict with another product (A), making room for other products (B), or protecting from legal liability (C). Attracting a new target market is typically a reason for product expansion or new product introduction, not contraction. So the option that is not a reason for contraction is D.
# Answer: D. To attract a new target market

### Question 86
# Brief Explanations:
Product bundling combines products to create perceived value for customers (e.g., getting more for a better price). A is wrong as bundling isn't about new product exposure vs advertising. B is wrong as bundling is for related items. D is wrong as bundling discourages comparison shopping by offering a package. So C is correct.
# Answer: C. creates a sense of value for the customer

### Question 87
# Brief Explanations:
Brand identity includes visual elements like colors, logos, and images that represent the brand. Distributor brand (A) is a brand sold by a distributor. Brand values (B) are the brand's beliefs. Brand promise (C) is what the brand promises to deliver. So D is correct.
# Answer: D. brand identity

### Question 88
# Brief Explanations:
Promotion is one of the 4Ps of marketing (product, price, place, promotion), and they are interrelated as marketing is a mix of elements that work together. Promotion isn't subsidiary (B), dependent in a one - way sense (C), or one - to - one (D). So A is correct.
# Answer: A. Interrelated

### Question 89
# Brief Explanations:
Facebook is a social networking platform. Just - in - time marketing (A) is about timing promotions. Broadcast media (B) is one - way like TV/Radio. Affiliate advertising (D) is about partnerships. So using Facebook is social networking (C).
# Answer: C. Social networking

### Question 90
# Brief Explanations:
Direct - mail promotion is used to reach the target market (the specific group the business wants to sell to). It's not for current customers only (A), former employees (C), or local competitors (D). So B is correct.
# Answer: B. target market

### Question 91
# Brief Explanations:
Organic word - of - mouth marketing is when customers naturally promote a brand out of loyalty, like Alexandria. Shill marketing (A) is fake promotion. Mobile marketing (B) is via mobile devices. Virtual marketing (D) is online but not about word - of - mouth. So C is correct.
# Answer: C. Organic marketing

### Question 92
# Brief Explanations:
A compiled list is information gathered from external sources (like a distributor's directory) for direct advertising. Internal - brokerage (A) is not the term. House list (C) is a company's own customer list. Mail - response (D) is from customer responses. So B is correct.
# Answer: B. compiled

Sovi.AI - AI Math Tutor

QUESTION IMAGE

Question

Explanation:

Question 85 (assuming the first question is 85, as the image starts with "85")

Answer:

Question 86