Question

multiple choice question the use of open innovation can be useful in the —— stage of the new - product process because it helps organizations find and execute product concepts externally and overcome the associated not - invented - here barriers. o idea generation o business analysis o screening and evaluation o new product strategy development need help? review these concept resources. (1) read about the concept

Explanation:

Open - innovation helps in finding and executing product concepts. Idea generation is the first step in the new - product process where open - innovation can be useful as it aids organizations in coming up with external product ideas and overcoming barriers.

Answer:

D. Idea generation