Question

question 23 which of the following could an online travel agency do to impact the “evaluation of alternatives” step of the consumer buying process? provide price comparisons on flight and booking information show customer reviews from trips and flights allow customers to describe their travel experiences on the website use banner ads as a form of advertisement

Explanation:

In the evaluation of alternatives step, consumers compare different options. Price - comparisons help in comparing costs and booking information. Customer reviews offer insights into the quality and experience of different trips and flights. These two directly impact the evaluation step. Allowing customers to describe experiences mainly contributes to future feedback and may not directly impact the current evaluation step. Banner ads are more for general promotion rather than aiding in the comparison of alternatives.

Answer:

A. Provide price comparisons on flight and booking information
B. Show customer reviews from trips and flights