Question

read this paragraph: because they come from a business background, executives tend to have little to no understanding of their companys product or service - whether its frozen potatoes or deep tissue massages. why, therefore, would an executive ever bother to invest in his companys product or service when he can invest in sales, marketing, account management, or something else that has meaning in his world? what is most clearly the central idea of the paragraph? a. middle managers are in the best position to make company decisions. b. companies tend to marginalize their products and services. c. executives are largely unremarkable people who play it safe. d. sales, marketing, and similar departments are superior.

Explanation:

The paragraph states that executives with a business - background lack understanding of their company's product or service and thus are more likely to invest in sales, marketing, etc. rather than the product/service itself. This implies that companies end up marginalizing their products and services.

Answer:

B. Companies tend to marginalize their products and services.