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Question
select all that apply
which of the following are frequently used to achieve locational excellence?
good physical locations
a strong internet presence
loyalty programs
supply chain management
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Brief Explanations
- Good physical locations: A prime physical location (e.g., in a high - traffic area for a retail store) is a core way to achieve locational excellence as it attracts customers or clients based on its geographical position.
- A strong Internet presence: In the digital age, having a strong online presence (like a well - designed website, active social media, etc.) can act as a "virtual location" to reach a wide audience, complementing or even substituting for a physical location in some cases to achieve locational excellence.
- Supply chain management: Efficient supply chain management ensures that a business's location (whether production, storage, or retail) can operate smoothly. For example, a manufacturing plant located near suppliers (facilitated by good supply chain management) can reduce costs and improve delivery times, contributing to locational excellence.
- Loyalty programs are mainly used to retain existing customers and increase their repeat business, not to achieve locational excellence. They focus on customer relationships rather than the location - related aspects of a business.
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- Good physical locations
- A strong Internet presence
- Supply chain management