Question

what is the goal of effective marketing research studies?
o to present findings in a meaningful way
o to establish measurable research objectives
o to collect data that will lead to effective marketing actions
o to be able to clearly define the problem
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Explanation:

Effective marketing research aims to gather data that can be used to make informed marketing - related decisions and take actions that will be successful in the market. Presenting findings, establishing objectives, and defining the problem are steps in the research process, but the ultimate goal is to use the data for effective actions.

Answer:

to collect data that will lead to effective marketing actions