Question

1. what happens if a premium product is priced too low?

• sales automatically increase
• the brand value is devalued
• distribution becomes easier
• competition disappears

1. when creating a marketing mix, what should you analyze?

• only your own products
• competitors marketing strategies
• weather patterns
• stock market prices

Explanation:

For question 3: Premium products rely on perceived exclusivity and high brand value to justify their positioning. Pricing them too low erodes the perception of quality and exclusivity, devaluing the brand. Sales won't automatically increase (consumers may question quality), distribution doesn't get easier, and competition won't disappear.
For question 4: A marketing mix (4Ps/7Ps) requires analyzing the broader market context, including competitors' strategies to differentiate effectively. Analyzing only own products is too narrow, while weather patterns and stock market prices are not relevant core factors for most marketing mix creation.

Answer:

1. The brand value is devalued
2. Competitors' marketing strategies