Question

which of the following is an example of primary data? select one a. internet research b. nielsen ratings c. internal company data d. published industry standards e. none of the above

Explanation:

Primary data is original data collected directly by the researcher. Internet research often uses secondary - sourced data. Nielsen ratings are compiled by a third - party and are secondary. Published industry standards are also secondary data. Internal company data is collected directly by the company for its own use, making it primary data.

Answer:

C. Internal company data