Question

which survey question would most likely produce categorical data if administered to 100 customers? a) how much profit does the company make on each of its products? b) which of the company’s services do you use the most? c) about how many times each year do you purchase our products? d) what price are you willing to pay for this product?

Explanation:

Categorical data represents types or categories. Option A gives numerical profit - related data, Option C gives numerical purchase - frequency data, Option D gives numerical price - related data. Option B asks about the type of service used the most, which will result in categorical responses like "service A", "service B" etc.

Answer:

B. Which of the company’s services do you use the most?