Question

blake uses a likert scale to interview customers after shopping at his store. one useful way to analyze this data would be to use ______.

○ qualitative data

○ survey monkey

○ internal data

○ paper surveys

Explanation:

• "Qualitative data" is incorrect as Likert scale data is quantitative (ordinal, which can be analyzed with quantitative methods).
• "Survey Monkey" is a tool for collecting data, not analyzing Likert scale data.
• "Internal data" refers to data from within an organization, but Likert scale data from customer surveys can be analyzed using quantitative methods (and internal data here is not the analysis method).
• Wait, actually, Likert scale data is ordinal and can be analyzed using quantitative data analysis techniques (like calculating means, standard deviations, or using inferential stats). But among the options, the correct reasoning: Likert scale produces data that is quantitative (ordinal, which is a type of quantitative data for analysis purposes). Wait, no—wait, the options: let's re - evaluate. Wait, maybe I made a mistake. Wait, "internal data" is data from the company's own sources, but the question is about analyzing Likert scale data. Wait, no, the correct option should be "quantitative data" because Likert scale responses (e.g., 1 - 5 ratings) are quantitative (ordinal) and analyzing them involves quantitative data analysis. The other options: Survey Monkey is a tool to collect, not analyze. Paper surveys are a data collection method. Internal data is about the source, not analysis. So the correct option is the one about quantitative data.

Answer:

A. quantitative data