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Question
in the context of interpreting market research, classify the following data as either primary or secondary. note: you will receive partial credit for each correct answer. primary: information collected from your company focus group., a marketing survey you posted on facebook. secondary: facts you collected from professional journal articles., demographic data you obtained from the government.
Primary data is collected directly by the researcher for a specific purpose, like from a company focus - group or a self - posted marketing survey. Secondary data is already collected by others, such as facts from professional journal articles or demographic data from the government.
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Primary: Information collected from your company focus group., A marketing survey you posted on Facebook.
Secondary: Facts you collected from professional journal articles., Demographic data you obtained from the government.