Question

3 - evolution of marketing
learning objective: differentiate between the types of marketing from the past and present.
__________ considers long - term brand loyalty more important than a short - term sale.
a.) the marketing plan
b.) direct sales
c.) the marketing manager
d.) relationship marketing

Explanation:

Relationship marketing focuses on building long - term relationships with customers, which leads to long - term brand loyalty. It values these long - term connections over immediate sales.

Answer:

d. Relationship marketing