Question

the following lists types of evaluation. match each of these evaluation types with the following users of accounting information. a. trying to determine whether an advertising proposal will be cost - effective. investors in common stock. b. trying to determine whether the company can pay its obligations. marketing managers. c. trying to determine whether the company complied with tax laws. creditors. d. trying to determine whether the company should employ debt or equity financing. chief financial officer. e. trying to determine whether the companys net income will result in a stock price increase. internal revenue service.

Explanation:

Investors in common - stock are interested in factors that affect stock price, such as net income impacts. Marketing managers focus on the cost - effectiveness of advertising. Creditors are concerned with a company's ability to meet obligations and compliance with laws. The Chief Financial Officer deals with financing decisions like debt or equity. Internal Revenue Service is related to tax compliance.

Answer:

a. Investors in common stock
b. Marketing managers
c. Creditors
d. Chief Financial Officer
e. Internal Revenue Service