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Question
kraft foods inc. joined with the national latino childrens institute to announce salsa, sabor y salud - a first - of - its - kind healthy lifestyles educational program designed by latinos for latinos. the program was created by nlci in partnership with kraft to support hispanic families, a population particularly at risk for obesity and accompanying health problems. kraft donated $2 million to the programs startup. this donation is an example of.
○ social philanthropy
○ social investing
○ strategic giving
○ strategic paternalism
○ consumer - based donating
Kraft's donation to a health - related program for a particular population is an act of social philanthropy. Social philanthropy involves donating money or resources to address social issues. Here, Kraft is donating to support Hispanic families' health, which is a social cause.
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social philanthropy