Question

the marketing manager for a furniture company is conducting an analysis of internal sales data. these data are collected and stored electronically on site by each store. he is able to access the data on his computer at the corporate headquarters. he is gathering this information via a(n)

market research organization.

crm system.

sales force automation system.

online database.

information broker.

Explanation:

A CRM (Customer - Relationship Management) system focuses on customer - related data. A sales force automation system is mainly for sales processes. An information broker is an external entity for data. A market research organization is for external market - related research. Since the data is internal sales data collected and stored electronically at each store and accessed at headquarters, an online database is the most appropriate as it allows for electronic storage and remote access.

Answer:

D. online database