Question

multiple choice question
____ is the stage of the new - product process that internally and externally analyzes new - product ideas to eliminate those that warrant no further effort.
o business analysis
o development
o screening and evaluation
o market testing

Explanation:

In the new - product process, screening and evaluation involves analyzing new - product ideas both internally (e.g., within the company's resources, capabilities) and externally (e.g., market demand, competition) to discard ideas that are not viable. Business analysis focuses more on financial and strategic aspects after initial screening. Development is about creating the actual product, and market testing is about testing the product in the market.

Answer:

C. Screening and evaluation