Question

nses.
customer retention cost or customer acquisition cost.
edit for each correct answer.

customer retention cost customer acquisition cost
search engine optimization (seo) marketing
□ □
affiliate programs
□ □
product training
□ □

Explanation:

• Search engine optimization (SEO) marketing is used to attract new potential customers, so it falls under customer acquisition costs.
• Affiliate programs reward third parties for bringing in new customers, so this is a customer acquisition cost.
• Product training is provided to existing customers to help them use products effectively and keep them engaged, so it is a customer retention cost.

Answer:

• Search engine optimization (SEO) marketing: Customer Acquisition Cost
• Affiliate programs: Customer Acquisition Cost
• Product training: Customer Retention Cost