Question

a retailer places expensive items at eye level and cheaper alternatives on lower shelves. this strategy most likely exploits which cognitive bias?
attentional bias
self - serving bias
sunk cost fallacy
confirmation bias

Explanation:

Attentional bias refers to the tendency of individuals to pay more attention to certain stimuli. By placing expensive items at eye - level, the retailer is making them more noticeable, exploiting the fact that customers are more likely to focus on what is easily visible. Self - serving bias is about attributing success to oneself and failures to others. Sunk cost fallacy is related to continuing an action because of past investments. Confirmation bias is about seeking information that confirms pre - existing beliefs.

Answer:

A. Attentional bias