Question

a successful marketing plan helps ensure that ______.

○ the selling party receives more value than the buyer

○ net profits increase nominally over many years

○ all parties involved in a transaction are satisfied

○ external factors never influence the customer’s decision

Explanation:

• The first option is incorrect because a successful marketing plan aims for mutual value, not the seller getting more than the buyer.
• The second option is incorrect as a marketing plan's success isn't just about nominal net profit increase over years; it's about creating value and satisfying parties.
• The third option is correct because a successful marketing plan focuses on creating value for all involved in a transaction (buyers, sellers, etc.) to ensure satisfaction, which fosters long - term relationships and business success.
• The fourth option is incorrect because external factors (like economic conditions, competitor actions) do influence customer decisions, and a marketing plan tries to adapt to or mitigate their impact, not make them never influence.

Answer:

C. all parties involved in a transaction are satisfied