Question

which of the following describes a corporate strategy? the production department of a car manufacturer decided to focus on quality assurance during production rather than high volume production. a software company formed an alliance with a cell phone manufacturer to develop a new type of smartphone. a popular sandwich franchise surveyed customers on what they look for in a sandwich. the marketing department of a furniture company decided to utilize push marketing techniques rather than pull marketing.

Explanation:

Corporate strategy involves decisions about the overall scope and direction of a company, often regarding diversification, mergers, acquisitions, and strategic alliances. The software - company forming an alliance with a cell - phone manufacturer is a corporate - level decision that affects the overall business scope and direction. The other options are more related to department - level (production, marketing) decisions or customer - research.

Answer:

A software company formed an alliance with a cell phone manufacturer to develop a new type of smartphone.