Question

which of the following could an online travel agency do to impact the “evaluation of alternatives” step of the consumer buying process?
provide price comparisons on flight and booking information
show customer reviews from trips and flights
allow customers to describe their travel experiences on the website
use banner ads as a form of advertisement

Explanation:

In the evaluation - of - alternatives step, consumers compare different options. Price comparisons help consumers assess cost - effectiveness, and customer reviews provide insights into the quality and experience of different travel services. Allowing customers to describe experiences also gives potential buyers more information for comparison. Banner ads are more for general promotion rather than directly aiding in the evaluation of alternatives.

Answer:

A. Provide price comparisons on flight and booking information
B. Show customer reviews from trips and flights
C. Allow customers to describe their travel experiences on the website