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question 4 of 15
what role does marketing play in a private enterprise system?
select an answer from the options below.
a it limits the number of options people have for buying products and services.
b it provides the information customers need to make an appropriate buying decision.
c it connects customers with businesses that can meet their wants and needs.
d it prevents businesses from sharing information that isnt relevant in meeting needs.
Marketing aims to match customers with products and services that fulfill their wants and needs. It creates awareness and bridges the gap between businesses and consumers. Option A is incorrect as it limits choice which is not a marketing goal. Option B is partially correct but C is more comprehensive. Option D is not a main role of marketing.
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C. It connects customers with businesses that can meet their wants and needs.