Question

question 8
0.5 pts
from cialdini... your company is launching a new product and your boss asks you to make a marketing decision. your boss is considering two options to generate initial interest from the public: offering a price reduction on the product for a \limited - time\ or offering a price reduction for a \limited number\ of the product. which approach should you recommend to get the greatest interest from the public?
neither option will produce positive results
\limited - number\
either option will produce the same positive results
\limited - time\

Explanation:

According to the principle of scarcity in marketing, both "limited - time" and "limited - number" create a sense of urgency. However, "limited - number" can make consumers feel that the product is truly rare and exclusive, which may generate stronger interest as it appeals to the desire for unique and hard - to - get items.

Answer:

B. "limited - number"